Case study 10 · Data architecture · Master data

Enterprise Master Data Consolidation

A consolidation and modernization effort that moves fragmented master data workflows toward one consistent architecture, from the source applications all the way through analytics.

01 · The challenge

Same customer, three definitions.

Different systems can assign, update, and interpret the same business entities differently. The result is fragile joins, constant reconciliation work, and reports that don’t agree with each other.

02 · What I did

What I owned and built.

  • Reviewed source-to-target integration paths and the dependencies between operational platforms and analytical layers.
  • Defined a consolidation approach built on canonical identifiers, mapping rules, and controlled transformations.
  • Applied data engineering patterns that validate source consistency and surface cross-system exceptions.
  • Connected master data decisions to downstream pipeline design, data quality, and reporting requirements.

03 · Architecture

How it fits together.

Operational source systems
ERP · business applications
ADF / API ingestion
Canonical identifiers + mapping rules
Controlled transformations
Validation & exception surfacing
Shared dimensions → governed analytics

04 · Key decisions

The judgment behind the build.

Why canonical identifiers first?

Every downstream join depends on agreeing what an entity is. Settling the identifier is what makes everything after it stable.

Why surface exceptions instead of hiding them?

Silent fixes bury ownership problems. Visible exceptions give the business a list it can actually act on.

Why go domain by domain?

Each domain has its own owners and maturity. Rolling out one at a time keeps change manageable and lets wins build momentum.

05 · Impact

What changed because of the work.

1consistent entity model
Visiblecross-system exceptions
Domain by domainrollout
  • A clearer architecture for cutting down inconsistent entity definitions across systems.
  • Data quality and ownership issues show up before they become downstream failures.

06 · What’s next

Where it goes from here.

Confirm implementation status domain by domain, and measure reconciliation improvements before publishing metrics.

This case study is a sanitized reconstruction. Organization names, proprietary code, data, and internal schemas are intentionally left out.